McDonald's New Caledonia

With four restaurants in the south of New Caledonia, McDonald's wanted to showcase its teams by highlighting the diversity and cultural mix that make the island so unique. Through a series of authentic portraits, we captured the faces of its employees of the month, reflecting their dedication and enthusiasm in their daily work. This project was a real pleasure for Kreatica, filled with wonderful encounters and genuine moments of joy and connection. The portraits were used in point-of-sale displays (PLV) for recruitment, reinforcing the brand’s warm and people-focused identity. At the same time, we captured high-quality images of the restaurants around Nouméa, showcasing their welcoming ambiance and design. These visuals were then integrated into McDonald’s New Caledonia website, offering visitors an engaging and immersive experience.